“We’ve got a blank piece of paper and trying to figure out where we can make most impact.”Ī challenge of introducing a new product concept to market during a pandemic is the limited opportunity to share product samples with consumers and retailers. “We are looking at the whole CPG system, not just the food itself,” Mr. Future product development may tap into additional food technologies that extend into other product categories. in April with Perfect Day co-founders Perumal Gandhi and Ryan Pandya.
Kollesoff most recently led product strategy at Glanbia Nutritionals prior to starting The Urgent Co. The company also recently achieved Generally Recognized As Safe (GRAS) status from the US Food and Drug Administration for its proprietary flora-made protein.Īn industry veteran with 20 years of food and beverage experience, Mr. In recent months, the Bay Area ingredient manufacturer has doubled its production capability while significantly reducing costs several years ahead of expectations. The company also uses paper from sustainably harvested trees and minimal color ink on the packaging.Ĭrafting dairy proteins without cows requires less energy consumption, land usage, greenhouse gas emissions and water consumption, according to Perfect Day, which has raised $300 million in venture capital funding over the past year to expand its novel processing technology. The ice cream is packed in pints lined with material derived from sugarcane, not petroleum like many other ice cream containers. “It just felt like an obvious place to start.” “We were able to create a product that gives you the taste, experience, texture, fun and joy of a dairy ice cream without the need for an animal,” he said.
Brave Robot is bringing the dairy experience in an environmentally sustainable way, he said. The problem with plant-based ice cream alternatives, he said, is often the taste and texture fail to meet a flexitarian consumer’s expectations. “It’s somewhere between animal- and plant-based products it gives the benefit of both.” “What we’re doing is next-generation food,” Mr. Available online and in select retailers for $5.99 a pint, varieties include vanilla, chocolate, peanut butter and fudge, butter pecan, hazelnut chocolate chunk, vanilla and cookies, raspberry white truffle and blueberry pie. Brave Robot ice cream features the taste and texture of dairy-based ice cream but is lactose-free, cholesterol-free and vegan.
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